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There are 5 major components to good advertising copy (The
order of these is essential to success):
to Embrace the Benefits
Call to Action
Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
Let’s take a minute to talk about each of these components:
Good advertisements include all of these components and are
not complete without any of them. You can sit down and think through any one of
these components, then figure out how to best place them together for the most
effectiveness. We can help you with this too. Try our FREE test drive to learn
how to put together great advertisements from some of the best in the business.